Asymmetric layouts

June 23, 2018

The responsive design movement of the 2010s has revolutionised web design and enabled designers to build sites that adapt seamlessly to different devices. “This year, we’ve seen an increase in designs that rebelled against the constraints of responsive design with an attempt to be more ‘creative’,” says Bearne.

‍Spotify kicked off this trend back in 2015, and it's been growing in popularity ever since

You could almost hear the client feedback, saying: ‘Can it be less boxy’, and designers responded.” New technologies meant that in 2017, the traditional rules of web design were getting broken left, right and centre.

But Bearne suggests the trend is approached with caution. “Designs that pushed limits in asymmetry really came to the fore in 2015,” he notes. “In that year, Spotify used an asymmetrical design to deliver its ‘Year in Music’. It felt right in that situation, and added to the creativity and bold character of the brand. Unfortunately, its most basic form has started to become a normal approach and has made its way onto more websites, and not necessarily for the better.

“What has been highlighted in 2017 is a drive to constantly differentiate and break away from rules. Good designers accept rules; they like them, they work with them. But they also find ways to push them and to create new ways of presenting content. It’s something I hope continues into 2018.”

Related News