One great example is that of DesignStudio's new branding scheme for The Premier League's 2016/2017 season.
"A confident departure from the previous identity, the striking visual treatment didn’t stop at the website or its app; it came roaring onto the pitches with billboards, social media and more.”
And this won’t slow down in 2018, Bearne predicts. “With new tools like Khroma helping us to find more interesting ways of using colour, it seems likely we’ll see more designers exploring how colour can be used to deliver exceptional experiences.
"What will be interesting to see is how colour can be used alongside customisation and personalisation to create truly unique experiences for consumers that tick several boxes at once.”