“They are visually engaging without getting in the way of functionality and simplicity; illustrations come in infinite shapes, sizes, styles, and are a dynamic element to look out for in 2018 and beyond. We’re learning not to neglect playfulness in the name of a straightforward user experience.”
This trend isn’t only about being whimsical, though. Illustrations can be extremely practical ways of presenting or explaining information. Nobody wants a boring website, and custom drawings are a human touch that can breathe life into otherwise dry content. That and the technical benefits such as performance are nothing to be sneezed at.
"The marketplace is saturated and competitive, and web design needs to strike a balance between personality and functionality; illustrations are the perfect way to showcase who you are, just look at funemployed.life.”