As she explains in this post, what’s called ‘artificial narrow intelligence’ (ANI) is already hard at work powering voice assistants like Google Home and Apple’s Siri. It also runs recommendation technologies for the likes of Amazon, Spotify and Netflix, not to mention smart home devices, self-driving cars and chatbots.
"As people become more accustomed to interacting with bots, we are seeing a rise in the use of conversational interfaces in design,” says Jim Bowes, CEO and Founder of Manifesto. “Looking forward, machine learning and AI will be introduced into many of the systems we interact with over the next couple of years."
“As a medium, design will adapt to this in a number of ways,” he predicts. “In some cases it will aim to demonstrate artificial intelligence, and sometimes design will work to make AI seem natural and invisible. I think we will see a large amount of design that will seek to demonstrate greater intelligence when, in actual fact, no true AI is being used. This will often be achieved by making better use of context in digital journeys.”