Our strategic recommendations are brought to life by designing an effortless user experience (abbreviated as UX). UX is a trendy blanket term that is constantly relied upon but rarely defined as it grows from buzzword to brass tacks. Essentially, UX is about making your digital interactions on any device easy, rather than frustrating. Take a complex task and create multiple intuitive paths for users to effortlessly accomplish said task. Then repeat that process for every task folks would value—that’s the micro level of UX. Take a step back and you’ll notice that UX encompasses every aspect of a person’s interaction with a product, service, or company. Anything that shapes your audience’s perception is influenced by UX, and the trick is marrying all those micro-level interactions with a larger, cohesive vision.
Whether we’re creating a landing page for a specific campaign or working on the user experience of your shopping cart, we take into account numerous best practice procedures surrounding directional cures, color and contrast, and whitespace. At the same time, it’s important to not ignore psychological elements of converting online (e.g., loss aversion techniques to create a sense of urgency and social proof features to help customers feel like part of a larger group.