UX Design

Great User Experience equals more engagement and conversions

Great User Experience equals more engagement and conversions

What is UX Web Design?

User Experience Design (UXD or UX) is testing and improving the usability and accessibility of a website or mobile application to enhance the end user's experience when interacting with your site or app.

In simple terms keep it simple, “don’t make me think”, clear and well-structured navigation, search boxes, clear logo, contact details, breadcrumbs, page names and call to actions.


88% of people are less likely to return to your website after a bad experience.

48% of people cited a website’s design as the number one factor in deciding the credibility of a business.

Why Is UX Design Important?

UX Design is the focus on design to support and enhance the user experience, few things are more subjective than design, but it is amazing how much common ground we share when deciding on beauty, but sites that perform well commercially must be easy to work with too.

End to end UX can lower costs for business leads, support and at the same time increase customer retention and online visibility due to user metrics.

Elements of User Experience Design


Our experienced design team will deliver the final look-and-feel of the front end of your website or application. This will encompass colour palettes, images, graphics, typography, spacing and symbols to create better visuals to improve user engagement.

Information Architecture & Website Structure

Organised information and a good website structure will allow the end user to find what they are looking for quickly and easily.

IA (Information Architecture) is part of UX, this is a critical part of a design project that lays the foundations for a successful website or application product.


Labeling means using appropriate wording for URLs, file names, titles, headings, captions and navigation or menus. We carefully plan labelling taking into account the site design, keywords for search engine optimisation as well as what is best for the end user.


Findability is how easy information within your website can be found from either within the website or from outside sources like search engines.

If potential customers can't find what they require then they will not get in touch or buy your products. We carefully plan out information architecture, design clear navigation and labelling that makes information easier to find and improve the users experience.


Usability is ensuring that your website or application easily allows the end user to find information or complete an action effectively.


Web accessibility means that people with disabilities can use your website and interact with it. Web accessibility will benefit people with visual, auditory, physical, speech and nero disabilities.